Sr. Manager – Marketing Communications

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About the Organization

The Digital India Corporation (formerly Media Lab Asia) has been set up by the Ministry of Electronics and Information Technology (MeitY), Government of India, to innovate, develop and deploy ICT and other emerging technologies for the benefit of the common man. Digital India Corporation plays the role of a leader in promoting e-Governance by taking forward the projects and activities of the Digital India Programme, to facilitate its stakeholders to realise its goals. It also provides strategic support to Ministries & Departments, both at the Central and State level for carrying forward the mission of the Digital India Programme by way of Capacity Building for e-Governance projects, promoting best practices, encouraging Public-Private Partnerships (PPP), nurturing innovation and technology in various domains.

Job Description

India AI is currently inviting applications for the position of Sr. Manager – Marketing Communications purely on a Contract/ Consolidated basis.

The place of posting shall be in New Delhi but transferable to project locations of IndiaAI as per the existing policy of IndiaAI.

Job Responsibilities

• Develop and execute a comprehensive content strategy that aligns with INDIAai’s mission and objectives, ensuring delivery of accurate and engaging AI-related content.
• Produce high-quality written content, including articles, reports, whitepapers, and blog posts, with a focus on the Indian AI ecosystem and its global relevance.
• Manage the social media channels to create content that aligns with the website, and support social live events like LinkedIn Live for ecosystem engagement.
• Lead and mentor a team of content creators, providing feedback and strategic guidance to ensure growth and productivity.
• Liaise with the government, providing monthly updates to the ministry and addressing additional requirements as needed including press briefing & press release.
• Stay updated on AI technologies and trends, demonstrating expertise in the Indian market and producing insightful reports and analyses.
• Ensure all content adheres to INDIAai’s editorial guidelines, maintaining highquality standards and accuracy.
• Oversee content management systems (CMS), ensuring efficient content organization and adherence to publication schedules.
• Collaborate with internal teams, subject matter experts, and external partners to create content that resonates with the audience and advances INDIAai’s goals.
• Indentify and empanel agencies for developing brand related communication/merchandise/ advertisements etc.
• Conceptualize, develop and execute a comprehensive branding strategy that aligns with INDIAai’s mission and objectives.
• Prepare annual media & communication budget and costs framework inline with organizational role.

Education Qualification/Required Skills & Experience

• Graduation in any discipline (Mass Communication is desirable)
• 10 +years of experience in diverse roles within Marketing, Awareness & Communication, Brand Management, or Public & Media Relations
• Minimum 2-3 years of experience handling large-scale Media& Communication projects. Experience in a Govt. set up would be preferable.
• Experience in content creation, journalism, or communications with a focus on AI, technology, or a related field.
• Demonstrated ability to manage and grow client relationships and portfolios.
• Excellent communication skills with fluency in English (written and verbal).
• Strong project management skills with a track record of delivering projects on time.
• Creative, lateral thinker with the ability to generate new ideas and solutions.
• Ability to collaborate effectively across teams, drive initiatives, and remain calm under pressure.

For more information please check the Link

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