Manager/Sr. Manager-Marketing, Executive Education

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About the Organization

IIM Udaipur, a second-generation IIM, one of the fastest-growing management schools in the country. It was set up by the Indian Government in 2011. Taking the legacy of older IIMs forward, IIMU aspires to set new benchmarks in the field of management education by combining excellence in both teaching and research. At IIM Udaipur, we are committed to becoming a globally recognized management school by 2030 and we are inevitably on our way.

Job Responsibilities

• Strategic Planning & Execution: Develop and implement annual and long-term strategic plans for both open and customized Management Development Programs (MDPs), aligned with institutional goals.
• Corporate Outreach & Lead Generation: Identify and target potential corporate clients across industries through networking, referrals, cold outreach, and industry events. Build a robust sales pipeline of customized training opportunities.
• Client Needs Assessment: Engage with senior HR, L&D, and business leaders to understand organizational challenges and skill gaps. Translate these into actionable training solutions aligned with client objectives.
• Program Development & Collaboration: Collaborate with faculty and subject matter experts to co-create impactful and industry-relevant MDPs, ensuring customization as per client needs.
• Digital Marketing & Outreach: Lead the development and execution of digital marketing strategies, including SEO, SEM, social media, content marketing, and email campaigns to promote MDP offerings. Leverage analytics to drive data-informed decisions and campaign improvements.
• Innovation & Continuous Improvement: Stay updated on trends in executive education and digital learning; implement innovative practices to enhance program reach and impact.
• Collaboration with Marketing Team: Design and execute corporate-targeted marketing campaigns, including brochures, digital ads, webinars, and newsletters, to create brand awareness and demand for customized programs.
• Sales Performance Analysis: Analyse sales metrics, revenue trends, and client acquisition data. Report on performance against business targets and recommend corrective actions where necessary.
• Client Retention & Upselling: Ensure high satisfaction through post-training feedback and follow-up. Identify opportunities for repeat business or expanded engagements (e.g., leadership academies, long-term interventions).
• Proposal Development & Contracting: Collaborate with internal teams to draft detailed proposals, MoUs, and contracts. Ensure pricing strategy is aligned with institutional objectives while remaining competitive in the market.
• CRM & Sales Funnel Management: Maintain accurate records of leads, client interactions, and deal stages in the CRM system. Track conversion rates and identify areas for improvement in the sales process.
• Other Responsibilities: Undertake any other responsibilities as assigned by the Chairperson (Executive Education) or institutional leadership.

Education Qualification/Required Skills & Experience

• Postgraduate in any discipline, preferably MBA from a reputed institute, or equivalent.

Min experience required            

• At least 8 years in roles in customer/corporate interface; and/or experience in Academics Administration from reputed educational institutes is desirable.
• Experience in education /training/hospitality sector is desirable, but not compulsory.
• Hands-on experience in the field of Digital Marketing is a must.

Technical competencies required           

• Excellent oral and written communication
• Analytical skills
• Proficiency in use of computers and CRM software

For more information please check the Link

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